About The MEAC | 10/14/2025 10:00:00 AM

The University of Maryland Eastern Shore partners with Teamworks Influencer to launch Hawk Exchange
 

 
PRINCESS ANNE, Maryland – In partnership with Teamworks Influencer, the University of Maryland Eastern Shore has launched the Hawk Exchange, further expanding its Name, Image and Likeness (NIL) program for UMES student-athletes.
 

With the launch of the Hawk Exchange, UMES is extending this unique opportunity to businesses, donors and alumni who can apply to partner with UMES student-athletes, providing a chance to reach global audiences through a streamlined through the Hawk Exchange.
 

"We continue to find ways to provide resources and opportunities for our student-athletes to maximize their collegiate experience while attending UMES," says Vice President of Athletes Tara A. Owens. "We feel the Hawk Exchange is a great tool to connect our student-athletes with a great support network of fans, alumni and businesses throughout our community.  
 

The Hawk Exchange is a custom-designed NIL business registry for businesses, donors, alumni and others interested in connecting with UMES student-athletes. Registered companies can search, filter, and initiate conversations with student-athletes to discuss NIL deals.

 
"We're excited to partner with the University of Maryland Eastern Shore on the launch of their Hawks Exchange," said Teamworks Influencer Senior Account Executive Sean Kelly. "This platform empowers UMES student-athletes by connecting them with businesses and fans, creating new opportunities to monetize their personal brand and engage in NIL deals."
 

Once a deal is agreed upon, the business can utilize the Hawk Exchange to create a transaction that directly pays the student-athlete without any transaction fees and automates a disclosure to the Influencer Compliance Ledger.
 

The Influencer platform brings expertise in specific areas, while also working closely with the UMES internal team to provide student-athletes with resources in education, NIL marketplace exchange access, infrastructure, agreement disclosure, compliance, content sharing and personal branding.
 

 
ABOUT HAWK ATHLETICS
 
 
The University of Maryland Eastern Shore is a National Collegiate Athletic Association (NCAA) Division I level intercollegiate athletic program. The university currently fields teams in 15 sports: women's and men's volleyball, women's bowling, men's and women's golf, men's and women's cross country, men's and women's basketball, men's and women's indoor track & field, softball, baseball, and men's and women's outdoor track and field. The UMES volleyball, bowling, basketball, softball, and cross country teams compete in the Mid-Eastern Athletic Conference (MEAC). UMES men's volleyball, golf and baseball currently play as members of the Northeast Conference (NEC).
 
 

 
ABOUT TEAMWORKS INFLUENCER
 
 
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the Influencer Exchange, please visit teamworks.com/influencer.