NORFOLK, Va., March 12, 2022 – The Mid-Eastern Athletic Conference (MEAC) has announced that Cricket Wireless has been named the league’s 2022 Corporate Partner of the Year. The announcement was made with an on-court presentation during the men’s championship game of the 2022 MEAC Basketball Tournament at the Norfolk Scope Arena.
“I want to not only congratulate Cricket on being named the MEAC’s Corporate Partner of the Year, but also thank them for their investment and commitment in our member institutions,” MEAC Commissioner Sonja Stills said. “Cricket has proven, in a short period of time, to be a tremendous partner not just for the MEAC and our schools, but also for HBCUs as a whole.”
Since Cricket signed on as a corporate partner for the MEAC, a deal that runs through 2023, the company has consistently participated in community engagement throughout the conference’s footprint (both in terms of tangible giveaways, such as gift cards, and in physical presence).
Cricket has also made an important commitment to HBCUs, supporting and partnering with the MEAC to heighten activations – including such initiatives as MEAC Countdown to Kickoff. Cricket has engaged not only the MEAC, but each of the conference’s eight member institutions – on campus, during athletic events – thus giving the institutions the chance to generate their own buy-in with Cricket.
Cricket also provides funds directly to the MEAC’s eight member institutions.
In addition, Cricket supports both the MEAC/SWAC Challenge Kickoff and the Celebration Bowl, and there is also a commitment to support and engage with the conference’s Olympic sports.
About the Mid-Eastern Athletic Conference
The Mid-Eastern Athletic Conference (MEAC) is in its 51st year of intercollegiate competition with the 2021-22 academic school year. Located in Norfolk, Va., the MEAC is made up of eight outstanding historically black institutions across the Atlantic coastline: Coppin State University, Delaware State University, Howard University, University of Maryland Eastern Shore, Morgan State University, Norfolk State University, North Carolina Central University and South Carolina State University.